Enhancing existing treatments: placebo-active communication for medical businesses

Do you have the basic advertising working? Perfect, we can skip the basics and concentrate on the additional value of knowing how the brain and the mind work: enhancing the treatment effect. While “placebo treatment” is rather unethical under normal conditions, it is ethical end recommended to enhance evidence-based treatments by exploiting their placebo potential … Continue reading Enhancing existing treatments: placebo-active communication for medical businesses